Casino Player Rating Systems in Australia
| Premium Player Rating Systems and Standards in Australia. By Andrew MacDonald Gaming Manager, Casino Operations, Adelaide Casino, 1996 |
Casino Analyser Reference Complimentary Allowance |
Introduction | The Adelaide Casino Complimentary Policy | Terminology | Other Australian Casinos | Complimentary Policy Profitability | Analysis of Rounds per Hour on Blackjack | Rounds Per Hour (per player) | Hard Versus Soft Comps | Rating Efficiency Levels> | Conclusion |
Formulae and system standards
The policy is based on the following formula, decision rates and game edges.
Complimentary value = complimentary % x (theoretical win – tax – staff costs)
Complimentary % = 50% standard
Theoretical win = av. bet x time played x hands/hr x edge
Tax % = 20%
Staff cost = $10 / hour of recorded play
System Standards
| GAME | LOCATION | SYSTEM DECISION RATE |
SYSTEM HOUSE ADVANTAGE |
| BJ | CGA | 63 | 1.30% |
| BJ | IR* | 76 | 1.30% |
| AR | CGA | 36 | 2.70% |
| AR | IR | 33 | 2.70% |
| MB | CGA | 58 | 1.26% |
| MB | IR | 53 | 1.26% |
| BA | IR | 41 | 1.26% |
| TWO UP | CGA | 45 | 3.13% |
| CRAPS | CGA | 50 | 1.50% |
| BIG WHEEL | CGA | 42 | 7.69% |
| B&S | CGA | 46 | 2.78% |
| KENO** | CGA | 1 | 23.00% |
* CGA = Common Gaming Area
* IR = International Room
** Keno decision rate is equal to 1 as actual turnover figures are available and utilised
General policy requirements
| COMPLIMENTARY | AVERAGE BET REQUIREMENT |
| 2 nights at Hyatt Regency Adelaide | $50 per hand/spin * |
* based on 12 hours playing time
Airfare reimbursements are based on the formula provided earlier. Depending on the cost of the airline ticket average bet requirements may vary. The Casinos policies are based on twelve hours of play for a visit from Melbourne, and on fifteen hours of play for players from other locations.
System walkthrough
a. An interstate or overseas player having either identified themselves or having been identified by a member of the Casino staff is provided with the general policy details.
b. The players name and other details are taken, and a file is opened on that player in the Player Rating System. This file maintains player details and individual transaction details.
c. Prior to a player’s arrival their name, flight/arrival details, accommodation and special requirements (if any) are placed on a VIP list which is distributed to various Casino personnel.
d. On arrival at the Casino the player receives a player package containing an identifying rating card and vouchers to allow dining in the Restaurant.
e. The player on arriving at a gaming table presents their rating card to the table Inspector. This identifies the player to the Inspector and makes him/her aware that the player is to be rated. The Inspector then transcribes information from the rating card to a worksheet also noting the time of commencement and the initial buy in details.
f. The Inspector’s worksheet is updated for the duration of the player’s play at that table.
g. When the player leaves the table, the Inspector finalises the details for that player on his/her worksheet. The following information is then transcribed to a rating sheet:-
– Players full name and number
– Game played
– Location
– Buy in
– Average bet
– Win/loss
– Time played
– Date
– Inspectors name
– Pit Boss name
h. This data is then entered into the Casino’s computer system (AS/400 Player Rating System) by another member of staff.
i. Having been entered, the system automatically updates the player’s transaction file for that visit and a complimentary value is calculated and displayed on the player’s visit/totals file.
j. The player’s file is continually updated with gaming transactions for the duration of the stay, with the expenses incurred by that player being entered against the complimentary value. Generally speaking all reimbursements are made after the player’s current complimentary value has been referred to.
k. When the player finishes their visit, their complimentary value is reviewed, with reimbursements of the player’s expenses being made accordingly.
l. Each player’s visit is treated separately however on occasions practical business decisions may be based on previous play levels. Also should the player suffer a substantial “premature” loss without accruing turnover and therefore comp. value, 10% of the loss may be extended to the player in complimentaries.
Premium player marketing
The Adelaide Casino has utilised the following methods to penetrate this market:
– a. Interstate and overseas offices.
b. Promotions and tournaments (eg Hi-Stakes Blackjack)
c. Special events (Grand Prix)
d. Telemarketing
e. Direct marketing
f. Advertising
