Australian Casinos 2000 and Beyond

Introduction | Why Gaming Has Expanded so Rapidly | So, who is the current market for all these games of chance and why do they play? | What then does all this mean for the casino of the year 2000 and beyond? | Can this current formula survive the future in Australia? | What though of the internal product of the casino? | What other things will change? | Why is this? | Will this be allowed to continue till the eventual extinction of table games? Is a casino still a casino if it doesn’t offer table games? | Conclusion |

Like any business the market for gaming is not a single, easily definable, homogenous mass. However, certain segments and subsegments are clear.

Table game players are mainly male, 35 years of age or older, of ethnic background and often run small to medium size cash businesses. An interesting subsegment is that card players have an even greater skew towards the male gender, while for Roulette and the game of Big Wheel the female table game player is more prevalent.

Furthermore the proportion of players of Asian ethnicity is often astounding where it appears that a ten time multiple may be utilised as a factor in comparison to their general representation within the community.

Gaming machine players on the other hand have a quite different profile. They are; mainly female, 45 years of age or older, of no specific cultural heritage, often have considerable time on their hands, and come from lower socio-economic backgrounds.

Both groups of players tend to be less well educated and thus business professionals are rare as regular casino gamblers.

A typical psychological profile, is that these people are easily susceptible to boredom, impulsive, superstitious, egotists and pleasure seekers. They gamble for informal social contact, escape, challenge, adrenaline highs, personal recognition, to win money, or for the energy associated with the surroundings.