Table Gaming – a Move into the Future
A speech prepared for the Casinos and Gaming Conference, on the Development of Table Gaming Technology to prevent continuing deterioration of facility market share.
By Andrew MacDonald
Casino Manager, Conrad Jupiters, 1997
What is happening to Casino Table Games?| Will this be allowed to continue till the eventual extinction of table games? Is a Casino still a Casino if is doesn’t offer table games? | Well you don’t have to be too bright obviously to use such an arbitrary system to your advantage. The more you bring the more you get and you don’t have to play any differently. | For high rollers on table games the same is true, although we certainly don’t advertise it as “Cash Back” for this group. | With a broad based accurate table rating system offering real benefits to customers the same could occur with table game players. | That may also be extended to ensure all systems within the facility may be interfaced to enhance service delivery to our customers. The future might be something like this… | A list of the issues which might be looked at include the following | Service delivery is obviously critical in today’s market place but knowing what to deliver and implementing change quickly to meet new needs is even more important. |
For example, in the next month or so we will be holding a promotion called Roulette Rewards. Here a “Casino Rewards” Member who plays Roulette at an average bet of $20 per spin per hour will receive 1 entry ticket into a prize draw for a BMW Z3 Roadster. If the player plays for more than 2 hours in a day they will receive double entries. The determination of the average bet will still be manual with the data entered into the computerised rating system at the conclusion of play. However, here we have our first attempt at using our computerised player rating system for conducting a promotion in the same way as we use our slot system.
Later we will be integrating more of our Gaming Machine promotions with Table Games so that from the player’s perspective they receive comparative value on all games not just some. Incorporating all aspects of the facility will provide a strong point of difference in relation to our direct competitors.
