Promotional Chips

Introduction | Match Play Tokens (with exchange) | Conclusion |

In conclusion, when structuring any promotional package the following should be considered essential elements:-

· The objective is to increase profits therefore set the objective.
· Conduct detailed analysis and identify all cost elements prior to staging.
· Minimum breakeven structure.
· Market research and follow up to identify appeal and/or success.
· Analyse results and consider whether this is the best way to achieve the result.

If the business cannot be operated in this manner then the casino may be gambling itself and often it would be better not to do the promotion at all.

As the saying goes “We are in the gambling business not in the business of gambling”.