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Communicating With Asian Customers: It’s a Question of Context

Communicating With Asian Customers: It’s a Question of Context

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MORE BRIGHT IDEAS

A Sustainable Casino Business Model in Macau

Technology and Table Games!

Table Games Staffing 2007

The Dealer as Entertainer or More Entertaining Dealers?

Toward Information-Centric Casino Marketing

An Insight into Mr. Chinese VIP

Marketing to the Macanese Employees

Side Betting in Macau

Adapting to the Chinese Culture in Macau

Table Games Operations: New Games and Other Lease Fee Items

Developing Analytical Tools for Casino Marketing Professionals

CRM in Casino Campaign Management: The Perils of Mass Customization

Table Games Are Not Fun Anymore!

How to Listen to Your Customers

Gambling on Conventions

Deliver Winning Experience on a dime

The Concept Of Stalled Revenue Streams

The Southwest Airlines Casino

Signs of a Well Marketed Casino

The Gaming Village Must Deliver An Exceptional Guest Experience

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