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Casino Marketing – Perception or Reality

Casino Marketing – Perception or Reality

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MORE BRIGHT IDEAS

Gambling Industry’s Hard Bargain with Academics

Another one for the boys…..or why some European casinos still don’t get it.

When, Why and How to “Fire” a Customer

Casino Transportation – How to attract the out-of-towners.

“Knowledge Should Defeat Fear” – Understanding the high stakes game of Baccarat – Part I.

Learning By Example: A Resort that Astounds It’s Guests and Turns Them Into Advocates

Five Indomitable Trends for the Casino Industry – 2007 and Beyond.

“Knowledge Should Defeat Fear” – Understanding the high stakes game of Baccarat – Part II.

You Can’t Manage What You Can’t Measure

Bonus Baccarat™: A Revolution in Baccarat Game Pricing – by applying an in-game price modification.

Casino Branding in Macau – Key to Sustainability

Table Games – Optimal Utilisation: A science and an art.

Macau – Confidence or Crisis.

Casino Innovation – Private Label Energy Drinks

Gaming as a commodity – thinking of gaming as an entertainment service.

Casino Design – The Last Frontier

“Learn Casino Marketing Effectively and Efficiently”

“Good to Great in Gaming” – Gaming Companies Doing What They Know Best by Keeping It Simple.

Asian Casino Marketing: I’m not Chinese, I’m Vietnamese

Match Plays, Single Plays, Free Plays, Comp Bets.

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