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PART I
Why People Gamble

Gamblers Profile
1. High energy
2. Susceptible to boredom
3. Superstitious
4. Fatalist
5. Impulsive
6. Egotist - group centred
7. Pleasure seekers (novelty, adventure)

Why
1. Ego, power, illusion of control
2. Grandiose risk taking
3. Escapism - relief from mundane, humdrum of daily life
4. Challenge - winning, action
5. Adrenaline high
6. Risky
7. "Fun"
8. Personal recognition and reward
9. Something to look forward to. Special event
10. Winning

Other
1. Gambling as a factor from early childhood
2. Social contact (informal)
3. Positive reinforcement by remembrance of winnings and exaggerations thereof
4. Energy
5. Adult play with consequences
6. Benefits are often a complex set of intangibles
7. Return to childhood or high levels of energy
 
 
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