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Satisfaction, Loyalty or Customer Experience
Corporate Social Integration in Macao
You Can’t Manage What You Can’t Measure
Bonus Baccarat™: A Revolution in Baccarat Game Pricing – by applying an in-game price modification.
I Have a Dream (with Apologies to MLK)...
White Collar Criminals Beware
Slot Club? Cash Back?
Create A Refuge
Casino Branding in Macau – Key to Sustainability
The Allure and Loathing Of The Big Drawing
Nopromophobia
A LOOK AT TABLE GAME TRAINING & OPERATIONS IN EUROPE
Signs of a Well Marketed Casino
THE CASE FOR INTEGRATED RESORTS
The Gaming Village Must Deliver An Exceptional Guest Experience
The 10 Biggest Casino Marketing Sins
Locust Marketing
Table Games – Optimal Utilisation: A science and an art.
Little Known Innovations
De-market Corporate Macau to Remove the Bad
DEVELOPING ANALYTICAL TOOLS FOR CASINO MARKETING PROFESSIONALS
CRM in Casino Campaign Management: The Perils of Mass Customization
TABLE GAMES ARE NOT FUN ANYMORE!
How to Listen to Your Customers
Gambling on Conventions
Macau – Confidence or Crisis.
Deliver Winning Experience on a dime
The Concept Of Stalled Revenue Streams
The Southwest Airlines Casino
SIDE BETTING IN MACAU
Casino Innovation – Private Label Energy Drinks
Gaming as a commodity – thinking of gaming as an entertainment service.
ADAPTING TO THE CHINESE CULTURE IN MACAU
TABLE GAMES OPERATIONS: NEW GAMES AND OTHER LEASE FEE ITEMS
Marketing to the Macanese Employees

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